Travis Fitzwater asked:


So, you’ve figured out the basis of social media concerning your sales and internet marketing business, but you still don’t know what to do when you begin to interact in social media.  I had this same issue when I first started with social media and web 2.0, trying to figure out how to interact.

Well, for starters, to conquer social media and web 2.0 strategies of the top earners, you have to treat social media like a relationship.  If you want people to be interested in you and what you have to offer, you have to build relationships with them.

I use the example of my wife (also on the video below):  If I didn’t talk to her, communicate, build our relationship, and generally treat her well and get to know her better, she wouldn’t want to serve me in the different ways she does, like cleaning house, cooking meals, washing clothes, etc.  It’s the same with social media and web 2.0 strategies, to really get anything back from anybody, you have to give a lot more!

This is the crucial point you must learn and apply:  after figuring out how to succeed in social media you have to quit selling as I stated before (from my first post on social media), then you must know that you have to build relationships with people.

What are some ways you can build relationships with people in social media and web 2.0?

1.  Talk to them (like any other relationship you have), but maybe more importantly is listen to them

2.  Respond to everyone you can and to comments people make on the various social media and web 2.0 networks (i.e. Twitter, Facebook, YouTube, Digg, Stumbleupon, etc.)

3.  Add value – link to an interesting article you’ve read, offer advice, give examples of how you’ve failed and succeeded, etc.

4.  Be positive – nobody likes negative people, so don’t constantly whine on social media about your life

5.  Ask questions

6.  Offer a listening ear or even take phone calls from people who want to know what you’re doing (even if you don’t know them)

7.  (VERY IMPORTANT) Be honest, people can see straight through lies, even on the internet

People will only even consider your products in social media AFTER you build a relationship with them and they can trust you.  If you work on these things, it will pay off in the end!

There you have it, the social media and web 2.0 strategies of the top earners are very easy to apply, and they’re fun at the same time.  I love using Twitter, Youtube and Facebook.  In the words of my friend, Perry Belcher, think of this as a party – people build relationships at parties, not sales teams!



Website content

Justin Brooke asked:


In conversation with other marketers, I am often asked how Social Media Marketing is useful to a website. I realize that not everyone understands how social media marketing (SMM) can affect a websites page rank, traffic, sales (the list could go on).

Content is an extremely valuable resource to all web users. By putting it to work for your website you can find yourself as the “Reliable Content Provider” also known as an “Authority” on that topic. You can use social media to give you that authority.

Recently, I implemented just a few of the social media techniques taught my Social Media Rockstars and promoted my website to top ten Google rankings – making it an authority site for a keyword related to my business. Here is my example of how social media marketing affects the natural search listing.

1. First, I had a business website that needed more traffic (what website couldn’t use more traffic). This is already a successful website for a few other keywords, but I wanted to spread the valuable content provided with this website.

2. I then researched a high traffic, low competition keyword that was related to my business website. You only want traffic that is looking or searching for what you can provide them. I do not want to falsely advertise with irrelevant content otherwise all my efforts with social media marketing would be a waste.

3. Next, I researched my market to find out what they were looking for and how I could best provide valuable content to the web searchers looking up that keyword.

4. Then I created multiple forms of content – content is information provided to a website searcher; this can be text, video, or audio. *Remember that relevant content is what you want to create.*

The content was broken down into one short video and 12 articles. 3 of the articles were 1000 words, and the remaining nine articles ranged from 300-500 words. Note: be sure that this content is in someway relating back to the main site that you wanted to increase traffic, sales, or reputation. Whatever your purpose, be sure that this content is helping.

5. Now you need to spread the content across the different social media sites. I added the larger articles to the more popular social media sites.

Of course the video went to you tube. And for the social media sites that allowed me to share a video along with my content I added the video to it.

These 12 articles and one video spread across 13 sites drove traffic back to my businesses website. The key here is to post your content on a site that has a high page rank. This will tell the search engines that the content is coming from a reliable and valuable source. In return, those high ranking sites give your site higher rankings (or a more trusted reputation) because it’s being promoted by a high ranking website. (Sort of like the popular high school student introducing the new kid – you start off on a higher social status).

Don’t stop there! With social media marketing you need to share the content. You can so this by using social bookmarking sites, posting the information to a blog and sharing the article links in a forum. People are always looking for free information. Share your free information with everyone you can. If it’s valuable and relevant to the web users you shared it with they will also bookmark it on social bookmark sites creating viral traffic.

Now if, you remember form the beginning my main purpose was to increase traffic to an already published website. I now have 12 articles, loads of social bookmarks, and a video linking back to my website. If I did my social media marketing correctly this will definitely increase the traffic coming to my business website.

But that’s not my only result: because I have all of these popular authority sites sending traffic my way, the search engines now see that I am providing valuable content. In return for providing this content and sharing it through social media marketing tactics I have boosted the listing placement of my original website. Now in the search results for my targeted keyword I have dominated the top 5 pages with articles, social bookmarks, videos, and more importantly my main business website.

With my recent efforts in social media marketing (with in the last month), I moved my business website from the 21st position in Google to the 8th. On top of that, I hold 14 other positions in the top 30 search results for my targeted keyword. All this and I didn’t use half of the resources available with social media marketing.



Kansieo.com